Articles from digiday.com

Articles from digiday.com

TikTok launches Smart+, a new AI-powered ad tool that competes with Google's Performance Max and Meta's Advantage+, automating ad targeting and optimization (digiday.com)
2024-10-8 Google AI

Google says it won't be “deprecating third-party cookies” in Chrome and will instead keep working on “privacy-preserving alternatives” via Privacy Sandbox APIs (digiday.com)
2024-7-23 Google Chrome

For the third time, Google delays the deprecation of third-party cookies in Chrome, pushing back its plans to early 2025 amid regulatory scrutiny (digiday.com)
2024-4-24 Google Chrome

FaZe Clan is acquired by esports holding company GameSquare Holdings in a deal valuing Faze at ~$16M, down from a $725M market cap at its 2022 SPAC merger (digiday.com)
2023-10-20

Why Reddit's recent blackout could be a real problem for advertisers (digiday.com)
2023-6-15 Reddit

Sources: Google is pushing advertisers to work with third-party resellers directly as it seeks to reduce its overheads related to advertising services (digiday.com)
2023-1-21 Google

Similarweb: Twitter referral traffic to 12 major news outlets fell 12% on average from November 2022 to December 2022; only traffic to NY Post and Fox News grew (digiday.com)
2023-1-19 Twitter

Five agency executives say Netflix is delivering ~80% of the expected audience for its ad-supported tier and releasing unspent ad money; stock drops 6%+ (digiday.com)
2022-12-16 Netflix

Document: GroupM warns marketers that Twitter is a “high risk” media buy due to recent resignations, Blue check abuse, and possible consent decree noncompliance (digiday.com)
2022-11-15 Twitter

Apple is planning to launch an ads version of AppleTV+? (digiday.com)
2022-10-13 Apple

Apple says the number of Apple Podcast subscribers grew by 300%+ since June 2021 and 25%+ of the top 100 shows in its Top Shows chart now offer a subscription (digiday.com)
2022-8-30 Apple

Apple is building a demand-side platform (digiday.com)
2022-8-4 Apple

‘Our entire industry is dying': In esports media, layoff season is in full swing (digiday.com)
2022-7-15

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