Articles from www.adweek.com

Articles from www.adweek.com

AI search engine Perplexity, which touts on its site that search should be “free from the influence of advertising-driven models”, says it will sell ads (www.adweek.com)
17 days ago AI

Sources: Google's Search Generative Experience could cut organic search traffic to publishers by 20% to 60%; Google says it is premature to estimate the impact (www.adweek.com)
2024-3-14 Google

Docs: Google is paying a handful of independent publishers a five-figure sum for one year to use an unreleased suite of generative AI tools to post stories (www.adweek.com)
2024-2-28

Memo: TechCrunch plans to wind down TC+, its paid subscription product launched in 2019 as ExtraCrunch, and lays off ~8 staffers, amid industry-wide cutbacks (www.adweek.com)
2024-1-31

Google changes the name of one of its advertising video formats from “in-stream ads” to “skippable ads”, after a report accused YouTube of misleading buyers (www.adweek.com)
2023-8-9 Google YouTube

After Bloomberg removed Taboola recommendations at the end of articles, page loads speed increased but revenue fell (www.adweek.com)
2023-7-19

Ripples Through Reddit as Advertisers Weather Moderators Strike (www.adweek.com)
2023-6-15 Reddit

The rise of AI content generation stirs brand reputation fears — Gartner predicts 80% of marketers will deal with content authenticity issues by 2027 (www.adweek.com)
2023-2-21 AI

Reddit Adds Stephen Riad, Roelof van Zwol to Its Executive Team (www.adweek.com)
2022-11-16 Reddit

Meta receives Media Rating Council accreditation for content-level brand safety on Facebook, after committing to an MRC audit in 2020 (www.adweek.com)
2022-11-2 Facebook

Twitter rolls out its mixed media feature globally, letting Android and iOS users include up to four videos, images, and GIFs in the same tweet (www.adweek.com)
2022-10-6 Android IOS Twitter

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